Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships

by Tom Duncan and Sandra E. Moriarty

This practical, hands-on guide to integrated marketing (IM) shows how it can enable companies to strategically use new database management systems and communication technologies to cost effectively,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0786308222
• ISBN13: 9780786308224
• Release Date: February 1997
• Publisher: McGraw-Hill Companies
• Length: 284 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.0" x 6.2" x 9.2"

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