There is one reason why our pitches fall flat. We are not speaking our potential customer's buying language. The business graveyard is littered with the lost opportunities of individuals who could not convey their message to make a deal. Consider the following: - Nolan Bushnell, founder of Atari, was Steve Jobs's first boss. Jobs offered Bushnell one-third of Apple for $50,000. Bushnell was unconvinced and passed on the investment...