Double Your Price: The Strategy and Tactics of Smart Pricing

by David Falzani

Winner of the Sales and Marketing Business Book Awards2024 Getting your pricing strategy right is the difference between sustainable growth, investing in product development, and happy, engaged customers and stakeholders. Harvard Business Review research shows that pricing has almost 4 times as much influence on a company's ability to reinvest than top line sales growth. But if you don't understand the psychology of pricing,...

• Format: Paperback
• Language: English
• ISBN: 1292426349
• ISBN13: 9781292426341
• Release Date: July 2023
• Publisher: FT Publishing International
• Length: 256 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.8" x 5.4" x 8.4"