Don't Fck Up Your Baby: The Ultimate Guide to Raising Your Newborn Brand

by Coen Luijten and Joris van Dooren

Book Overview

After years of industry experience and academic positions lecturing to students about creativity and branding, Joris van Dooren and Coen Luijten both began to notice some strange behaviour. Both their student and the starting entrepreneurs they were working for in their Building Better Brands course, had started to act irrationally when it came to their brands, putting in all their financial resources, discussing them non-stop, and staying up late...

• Format: Paperback
• Language: English
• ISBN: 9063696426
• ISBN13: 9789063696429
• Release Date: August 2022
• Publisher: Bis Publishers
• Length: 176 Pages
• Weight: 0.77 lbs.
• Dimensions: 0.6" x 5.9" x 8.2"