Donor Cultivation and the Donor Lifecycle Map, + Website: A New Framework for Fundraising

by Deborah Kaplan Polivy

Book Overview

A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits

A guide to better and more strategic fundraising, Donor Cultivation and the Donor Life Cycle Map presents the donor lifecycle map, which is circular in form, revealing how the convergence of the two subject matters--cultivation and the lifecycle map--can lead to better...

• Format: Hardcover
• Language: English
• ISBN: 111860377X
• ISBN13: 9781118603772
• Release Date: November 2013
• Publisher: Wiley
• Length: 240 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.7" x 6.7" x 9.4"