Research methodology is one of the most important and also one of the most difficult aspects of psychology for many students to grasp. This textbook provides a comprehensive account of both qualitative and quantitative methods.
Nicky Hayes, while unfamiliar to me, is touted as being the best writer of Psychology research books in the UK. She (or he, as the case may be) is definitely an excellent writer. The prose is engaging and even funny. Everything is explained quite clearly. I used this textbook for a graduate-level research methods course in Linguistics, as many of the same kinds of analysis apply to Psycholinguistics as well. I recommend it highly for anyone involved in doing experiments who wants to know more about both quantitative and qualitative techniques. The field of Linguistics does not have any comparable book.
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