Doing Media Research

by Michael Stevenson and Misha Kavka

Book Overview

What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more.

You will encounter:

A ′Fundamentals′ section covering eight big topics like ′what is method?′ A global...

• Format: Paperback
• Language: English
• ISBN: 1529602041
• ISBN13: 9781529602043
• Release Date: March 2025
• Publisher: Sage Publications Ltd
• Length: 312 Pages