Doing Media Research: An Introduction

by Susanna Hornig Priest

Book Overview

Comprehensive and comprehensible, Doing Media Research is the first undergraduate textbook to explain both qualitative and quantitative methods in communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct...

• Format: Paperback
• Language: English
• ISBN: 0803972938
• ISBN13: 9780803972933
• Release Date: November 1995
• Publisher: Sage Publications, Inc
• Length: 296 Pages
• Weight: 1.38 lbs.
• Dimensions: 0.7" x 7.0" x 9.0"

Customer Reviews

My review

When I received the Doing Media Research publication, I did not expect for it to be in perfect condition. It arrived brand new. However, it was posted as used. Also, I recieved the publication in a timely fashion. The results and the service was way above my expectations. Thank you so much!