Doing Business in Emerging Markets: Entry and Negotiation Strategies

by S. Tamer Çavuşgil, Pervez N. Ghauri, Ayse A. Akcal, et al.

Book Overview

Doing Business in Emerging Markets: Entry and Negotiation Strategies is an authoritative and timely guide for executives who are contemplating business in these markets. Including numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. Students and professors in MBA or Ph.D. programs...

• Format: Paperback
• Language: English
• ISBN: 0761913750
• ISBN13: 9780761913757
• Release Date: July 2002
• Publisher: Sage Publications (CA)
• Length: 300 Pages
• Weight: 0.23 lbs.
• Dimensions: 0.7" x 6.1" x 9.0"