Doing Best by Doing Good: How to Use Public-Purpose Partnerships to Boost Corporate Profits and Benefit Your Community

by Richard Steckel

Book Overview

A guide to using corporate philanthropy as a marketing tool offers insights into public-purpose marketing, with dozens of specific examples from such companies as IBM, American Express, and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0525934901
• ISBN13: 9780525934905
• Release Date: November 1992
• Publisher: Dutton
• Length: 288 Pages
• Weight: 1.35 lbs.
• Dimensions: 9.3" x 1.3" x 6.3"