Doing Anthropology in Consumer Research

by Rita M Denny, Patricia Sunderland, Rita Denny

Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1598740903
• ISBN13: 9781598740905
• Release Date: November 2007
• Publisher: Routledge
• Length: 368 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.1" x 6.3" x 9.1"