Doing Anthropology in Consumer Research

by Patricia L. Sunderland and Rita M Denny

Book Overview

Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1598740911
• ISBN13: 9781598740912
• Release Date: March 2012
• Publisher: Routledge
• Length: 368 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"