Does Your Marketing Sell?: The Secret of Effective Marketing Communications

by Ian Moore

Does Your Marketing Sell? brings together in one practical and visually attractive guide a new marketing philosophy. The old AIDA model -attention, interest, desire, action - doesn't get the results.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1857883500
• ISBN13: 9781857883503
• Release Date: January 2005
• Publisher: Nicholas Brealey Publishing
• Length: 200 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.8" x 6.1" x 9.1"