Doctor Who: The Unfolding Event -- Marketing, Merchandising and Mediatizing a Brand Anniversary

by Matt Hills

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

• Format: Hardcover
• Language: English
• ISBN: 1137463317
• ISBN13: 9781137463319
• Release Date: July 2015
• Publisher: Palgrave Pivot
• Length: 146 Pages
• Weight: 0.77 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"