Do Your Own Market Research

by Peter Jackson and Paul N. Hague

Carrying out your own market research can seem a difficult and daunting task, besieged with obstacles and requiring intensive training. You may feel it is a task that simply cannot be undertaken by the lone researcher.
However, enlightenment is at hand with this third edition of Do Your Own Market Research, which has been fully updated to cover all the latest techniques. The book reveals, in a practical and jargon-free style, that...

• Format: Paperback
• Language: English
• ISBN: 0749426527
• ISBN13: 9780749426521
• Release Date: January 1998
• Publisher: Kogan Page
• Length: 160 Pages