Do You Want to Keep Your Customers Forever?

by B. Joseph Pine II, Don Peppers, Joseph B Pine, et al.

Book Overview

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a learning relationship. Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

• Format: Paperback
• Language: English
• ISBN: 142214027X
• ISBN13: 9781422140277
• Release Date: March 2010
• Publisher: Harvard Business Review Press
• Length: 96 Pages
• Weight: 0.20 lbs.
• Dimensions: 0.3" x 6.1" x 6.6"