Do You Give a Cold Shower....or a Warm Bubble Bath?: 49 Secrets They Don't Cover in MBA Programs

By Leon Frank

Book Overview

What's the emotional experience from doing business with you? Are there a bunch of cheerful fuzzies added in to make the event warm and enjoyable? Or do you serve cold professionalism because you... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1411662415
• ISBN13: 9781411662414
• Release Date: December 2005
• Publisher: Lulu.com
• Length: 244 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"

Customer Reviews

Do you give a Cold Shower or a Warm Bubble Bath

Easy and enjoyable to read. Well done. The principals given are clear and concise and can be applied to every marketing aspect.

Warm Bubble Bath

Mr. Frank has identified a common sense approach to dramatically changing how you interact with your customers that impact the bottom line. I enjoyed it greatly,and related with him how sales people would chase me away with a lack of caring. Great book!

Great Marketing Book!

I really enjoyed this book! It's filled with helpful marketing tips in an easy to read format with lots of humerous anecdotes and personal experiences. Reading this book felt like I was having a casual conversation with the author. This style of writing held my attention and helped drive home his marketing secrets. The "sample forms" appendix includes 20 greetings that will benefit everyone no matter what you sell. Highly recommended!

Fun and Informative!

I am not a business person, but found this book not only very informative, but easy to understand and fun to read. I like the format of relatively short self contained (subject-wise) chapters so you can pick it up and read a little in a short time. If you don't get back to it for a while it's OK!