Business the Yahoo!: Secrets of the World's Most Popular Internet Company

by Anthony Vlamis and Bob Smith

For millions of users Yahoo is the internet - a true portal offering a branded network of media, commerce and communication. Business the Yahoo Way spotlights the ten key business management principles that have guided the company to its success as the world's leading internet media company. Readers will gain knowledge and practical guidance on competing and managing in today's internet-based economy through the vision, expertise and strategic yet...

• Format: Hardcover
• Language: English
• ISBN: 1841121118
• ISBN13: 9781841121116
• Release Date: January 2000
• Publisher: Capstone
• Length: 192 Pages
• Weight: 1.01 lbs.
• Dimensions: 0.8" x 5.8" x 8.8"

Customer Reviews

Useful

This book gives some insights in how to do business well in dot.com industry. It also talks about the founder of Yahoo! As Yahoo! is quite a successful online website, I think those who are interested in it should read this book.

Compelling story of a defining company

Yahoo! is the company that defines success in the dot.com era and this is the book that defines its story. Vlamis and Smith have done an excellent job in writing a compelling account of Yahoo!'s rise to Internet glory while focusing on the key lessons that next generation entrepreneurs will have to know by heart. It's a must read for anyone seeking true insight into dot.com glory days as created, in large part, by Yahoo!

How to Yahoo!

So if you wear flannel shirts and already know everything there is to know about Yahoo! already, you probably know how this book turns out. The gloss may have fallen from Yahoo! along with the NASDAQ, but the story of how this company came to be a household name is still well worth exploring. So if you want learn about the Yahoo! experience in easily digestible bites, here's your read.