Do the Right Thing: PR Tips for a Skeptical Public

by Rich Littlemore, James Hoggan, Richard Littlemore

In the age of cynicism, this is a refreshing book of PR tips, tactics and strategies for earning customer trust, employee loyalty, and goodwill among all those who are important to your business.

In the current climate of mistrust people are not just tired of cute advertising and glib PR spin; they are openly hostile. People have grown disillusioned and distrustful --and if people don't trust you, it is very difficult for them to hear what...

• Format: Paperback
• Language: English
• ISBN: 1933102861
• ISBN13: 9781933102863
• Release Date: April 2009
• Publisher: Capital Books (VA)
• Length: 182 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 5.9" x 8.9"

Customer Reviews

Well worth the read for those who want to be wise to a wise society

Damage control, creative lying, spin - Public Relations has become a more and more tainted concept. "Do the Right Thing: PR Tips for a Skeptical Public" is a guide for public relations professionals who want to improve their own and their company's image in the face of a public which has been led through the motions so many times that they won't give most PR professionals the time of day anymore. "Do the Right Thing" is well worth the read for those who want to be wise to a wise society.