Do-It-Yourself Public Relations: A Success Guide to Lawyers

by David E. Gumpert, American Bar Association, David E. Gumpert

The author offers advice and guidance to help readers develop a cost-effective PR game plan. He reveals what editors look for in a press release, how you can position yourself as a valuable source and how to grab a busy reporter's attention.

• Format: Paperback
• Language: English
• ISBN: 1570732108
• ISBN13: 9781570732102
• Release Date: January 1995
• Publisher: American Bar Association
• Length: 142 Pages