Do-It-Yourself Direct Marketing: Secrets for Small Business

by Mark S. Bacon

Book Overview

In direct marketing, you don't have to spend big to make a big impact. This updated, new edition of direct marketing whiz Mark Bacon's acclaimed nuts-and-bolts guide gives you surefire do-it-yourself methods for waging sophisticated, high-power direct marketing campaigns-at a fraction of what it costs the big guys. Thoroughly revised and expanded, this indispensable Second Edition covers all the essentials for success, including: The Internet as a...

• Format: Hardcover
• Language: English
• ISBN: 047153241X
• ISBN13: 9780471532415
• Release Date: November 1991
• Publisher: Wiley
• Length: 274 Pages
• Weight: 1.25 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"

Customer Reviews

Can't get any better than this!

every page is packed with out of this world info to help promote your business - the techniques are suitable for small businesses (even really small businesses), with practical, low-budget techniques - a must-have for anyone who wants results- includes a checklist to use before ads and mailpieces go to print - 5 stars!