On any given day, would you know how to throw a Grammy's party for the press, pitch an expert to TODAY, or position your client to trend all over social media with Beyonc ? No? Well, Nikkia McClain knows how-and after reading DIY PR, you will, too. In her first how-to book, McClain reveals her tricks of the trade for becoming a phenom in the dizzying world of public relations. Written for those who need high-end PR, but are constrained...