Divining Desire: Focus Groups and the Culture of Consultation

by Liza Featherstone

Book Overview

An engaging, accessible history of the focus group, Featherstone's survey shows how the primary purpose of the focus group has shifted from determining what we want, to selling us things we don't.

The focus group, over the course of the last century, became an increasingly vital part of the way companies and politicians sold their products and policies with few areas of life, from salad dressing to health care legislation to our...

• Format: Hardcover
• Language: English
• ISBN: 1944869484
• ISBN13: 9781944869489
• Release Date: February 2018
• Publisher: OR Books
• Length: 320 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.3" x 5.7" x 8.1"