Divide and Conquer: Target Your Customers Through Market Segmentation

by Harry Webber

"Creativity in marketing communications is one of the most potent ways for companies to increase their productivity. This book contains case after case, which demonstrates the leveraging power of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0471176338
• ISBN13: 9780471176336
• Release Date: June 1998
• Publisher: Wiley
• Length: 240 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"

Customer Reviews

Webber has written a must have book for anyone in the ad biz

The case studies in Divide & Conquer are without a doubt the most in depth, no holds barred, and realistic that I have ever read. If you are in advertising or marketing and want to get ahead the game you must read this book and put some of the techniques described in your day to day practice. I really enjoyed Webber's book.Sharon Davenport