Diversity in European Marketing: Text and Cases

by Thomas Rudolph and Josep Franch

Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific student assignments further provide educators, who want to take a European perspective in their teaching, with probing discussion material and encourage readers...

• Format: Paperback
• Language: English
• ISBN: 3834914207
• ISBN13: 9783834914200
• Release Date: March 2012
• Publisher: Gabler Verlag
• Length: 264 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.6" x 6.7" x 9.6"