Distribution Channels: Understanding and Managing Channels to Market

by Julian Dent

Book Overview

Distribution Channels explains how to get your products and services to market through the best routes or distribution channels. It covers the whole process, including accessing and servicing markets and customers, controlling brands, creating differentiation, and improving the business distribution model.

This book explores the way in which a business can make money from its distribution activities through a thorough understanding...

• Format: Hardcover
• Language: English
• ISBN: 0749452560
• ISBN13: 9780749452568
• Release Date: August 2008
• Publisher: Kogan Page
• Length: 336 Pages
• Weight: 1.70 lbs.
• Dimensions: 0.9" x 6.4" x 9.5"