Disruptive Branding: How to Win in Times of Change

by Ben Knapp, Gabor Schreier, Jacob Benbunan, et al.

Disruptive forces have rewritten the rules of business. In an age of continuous change the strength and authenticity of brands has become more important than ever. The organizations that can master their brand experience are able to survive disruption by disrupting themselves; companies that can't do this will leave themselves ripe for disruption. Disruptive Branding is a practical guide, demonstrating how to harness change to power...

• Format: Hardcover
• Language: English
• ISBN: 0749498099
• ISBN13: 9780749498092
• Release Date: April 2019
• Publisher: Kogan Page
• Length: 264 Pages
• Weight: 1.21 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"