Display Advertising: An Hour a Day

by David Booth and Corey Koberg

Book Overview

A complete guide to developing, implementing, monitoring, andoptimizing an online display ad campaign

The display business is online advertising's fastest growingfield. Google and others are starting to provide easy tools toenable small- and medium-sized businesses to take advantage of thisopportunity. This guide provides marketers, consultants, andsmall-business owners with the knowledge and skills to create andoptimize a display advertising...

• Format: Paperback
• Language: English
• ISBN: 1118179714
• ISBN13: 9781118179710
• Release Date: August 2012
• Publisher: Sybex
• Length: 528 Pages
• Weight: 1.75 lbs.
• Dimensions: 1.1" x 7.4" x 9.2"