Discrete Choice Experiments in Marketing: Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement

By Klaus Zwerina

The chapter starts with a positioning of this dissertation in the marketing discipline. It then provides a comparison of the two most popular methods for studying consumer preferences/choices, namely... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3790810452
• ISBN13: 9783790810455
• Release Date: October 1997
• Publisher: Physica-Verlag
• Length: 173 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 6.1" x 9.3"