Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

by Rita Gunther McGrath and Ian C. MacMillan

You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk? In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence...

• Format: Hardcover
• Language: English
• ISBN: 1591396859
• ISBN13: 9781591396857
• Release Date: February 2009
• Publisher: Harvard Business Review Press
• Length: 256 Pages
• Weight: 1.24 lbs.
• Dimensions: 1.1" x 6.5" x 9.2"