Discount Business Strategy: How the New Market Leaders Are Redefining Business Strategy

by Michael Moesgaard Andersen and Flemming Poulfelt

What people are saying about Discount Business Strategy

"Michael Andersen and Flemming Poulfelt provide a provocative discussion of the rapidly growing role of discounters across numerous industries: how they operate; how they create uniqueness; and how they can destroy value for incumbents. Understanding the specific moves and tools that the authors analyze will be valuable for attackers and incumbents alike."
--Adrian J...

• Format: Hardcover
• Language: English
• ISBN: 0470033533
• ISBN13: 9780470033531
• Release Date: October 2006
• Publisher: Wiley
• Length: 320 Pages
• Weight: 1.27 lbs.
• Dimensions: 0.9" x 6.5" x 9.1"