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Hardcover Disaster in Dearborn: The Story of the Edsel Book

ISBN: 0804746540

ISBN13: 9780804746540

Disaster in Dearborn: The Story of the Edsel

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Format: Hardcover

Condition: Good*

*Best Available: (ex-library)

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Book Overview

Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel, the Titanic of automobiles. The magnitude of the marketing disaster has made Edsel a household word. Remarkably, there has never before been a book that tells the whole story-how the Edsel was planned, created, produced, and marketed.

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