Direct Selling: A Global and Social Business Model

by Victoria L Crittenden, Anne T Coughlan, Sara L Cochran

Book Overview

The Power of Direct Selling.

Direct selling is not an industry per se nor is it merely a go-to-market business model and channel to reach consumers. It is bigger than any of this - direct selling is people. The ability for people with entrepreneurial spirit to build a successful business, whether it be from the ground up or by representing a company's product, is at the heart of direct selling and it is people who made (and continue...

• Format: Hardcover
• Language: English
• ISBN: 1637423357
• ISBN13: 9781637423356
• Release Date: September 2021
• Publisher: Business Expert Press
• Length: 174 Pages
• Weight: 0.89 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"