Direct Sales and Direct Faith in Latin America

by Peter S. Cahn

Since 1990, direct sales have attracted over two million recruits in Mexico and are characterized by a belief in the power of positive thinking. Through an ethnographic portrait, Cahn demonstrates that the quasi-religious commission of self-empowerment--more than any economic commission--accounts for the explosive growth of commission-based sales in the developing world.

• Format: Hardcover
• Language: English
• ISBN: 0230112498
• ISBN13: 9780230112490
• Release Date: April 2011
• Publisher: Palgrave MacMillan
• Length: 191 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 5.5" x 8.3"