Direct Response Fund Raising: Mastering New Trends for Results (Afp/Wiley Fund Development Series) [With CDROM]

by Michael Johnston

Nonprofits can boost donor and membership response rates with these exciting examples and tips guaranteed to reinvigorate direct mail campaigns The success of a nonprofit direct mail program requires staying on top of recent trends in the field. These trends include appealing to aging baby boomers as well as tapping into powerful new databases, the Internet, CD-ROMs, diskettes, and videos. Dealing directly with new trends, this indispensable guide...

• Format: Hardcover
• Language: English
• ISBN: 0471380245
• ISBN13: 9780471380245
• Release Date: January 2000
• Publisher: Wiley
• Length: 216 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.9" x 7.3" x 10.2"