Direct Mail in the Digital Age

by Lin Grensing-Pophal

Direct mail allows you to target individual customers and has been in existence for many years. With the advent of the Internet and email marketing, has direct mail lost its touch? How do you ensure the success of your existing direct mail campaigns? How do you make sure your direct mail campaigns work in harmony with other marketing, such as email? Will customers feel that direct mail is more or less targeted and/or personalized now that almost everything...

• Format: Paperback
• Language: English
• ISBN: 1770400710
• ISBN13: 9781770400719
• Release Date: April 2011
• Publisher: Self-Counsel Press
• Length: 153 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"