Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising

by Adrienne Wallace, Susan Emerick, Regina Luttrell

Book Overview

Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding...

• Format: Paperback
• Language: English
• ISBN: 0190925396
• ISBN13: 9780190925390
• Release Date: March 2021
• Publisher: Oxford University Press
• Length: 272 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.6" x 6.2" x 9.3"