Digital Storm: Fresh Business Strategies from the Electronic Marketplace

by Alex Birch and Philipp Gerbert

Digital Storm is not about the internet. It is about doing business in the new century. In 1999 Lou Gerstner, Chief Executive of IBM, commented: "The dot.coms are only the fireflies before the storm."... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1841121681
• ISBN13: 9781841121680
• Release Date: September 2001
• Publisher: John Wiley & Sons
• Length: 340 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.2" x 6.4" x 9.5"

Customer Reviews

Excellent

In a time where many of the rules of business are changing as fast as we can identify them, it's nice to find a book that identifies not only successes and failures, but also what's behind them. The authors use strong examples in explaining why online e-marketplaces have evolved the way they have, and they do a great job of laying the groundwork to help leaders navigate through the future innovations we're likely to see. There are a lot of B-to-B books out there, I'm recommending this book to my friends above many others I've read.

E-business lessons I have learnt - the hard way!

Having co-founded a fledgling broadband E-business in 1996, you could say I've been at the bleeding edge of E-business for an eternity. Needless to say its been like a roller coaster ride - largely fun - but so scary at times... If "experience" is what you get when you can't get what you want - I've got experience!The fascinating thing about "Digital Storm" - is how much understanding and insight the authors provide, about planning and setting up and running an e-business - I wish I'd read it earlier. For those thinking about committing real money to an e-business venture - or just wanting to understand how e-business works - Digital Storm is the best strategic guide - you will get for the money.

The Digital Storm

In the late 1990s, it was widely expected that the B2B space would explode, far exceeding the B2C marketplaces. It didn't happen. A great number of e-marketplaces imploded instead, unable to attract the necessary business volume. Likewise, many specialized infrastructure players are in deep trouble and will likely have to cede their dominance to the incumbent enterprise software vendors such as SAP or Oracle. Philipp Gerbert gives an excellent account of the rise of the e-marketplaces and the digital storm they encountered by their pioneering acts. Gerbert does not just show what went wrong; he also shows that the potential of the e-market places will continue to be in a networked environment, albeit a different one. This is a definite must-read for every business executive who needs to understand the pitfalls in building e-marketplaces and how to exploit their potential.

A book for turbulent times

A well written and thoughtful book which provides interesting insights. In these turbulent times, the title and materials are ese\pcecially appropriate. A must read for buisness executives in the business to busienss space.

Comprehensive look at "ebusiness"

This book does a good job at providing a detailed look at the current (and future) state of e-business(B2B) landscape. It not only covers the different business models, but also the underlying technologies which make this ebusiness platforms possible.The book is well-structured and makes it relatively easy to read. It does take a lot of effort to present complex concepts in simple manner and its evident from reading the book that the authors have really put in effort to structure the book to make it simple and engaging.I would definately recommend this book to anybody interested in understanding the entire B2B marketplace from business and technology perspective.