Digital Sport Marketing: Concepts, Cases and Conversations

by Paul Blakey and Alan Seymour

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques.

The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from...

• Format: Paperback
• Language: English
• ISBN: 1138701408
• ISBN13: 9781138701403
• Release Date: September 2020
• Publisher: Routledge
• Length: 248 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 14.7" x 9.6"