Digital-Native News in South America: Building Bridges with Diverse Audiences in Argentina, Brazil and Colombia

by Vanessa de Macedo Higgins Joyce

This book investigates the strategies used by South American digital-native news media in attracting diverse audiences, and their effectiveness, from an audience perspective, in bridging communities and building consensus.

In recent years, independent digital news outlets have emerged in a landscape of increasing ideological polarization. The book addresses the pivotal question of whether these organizations can help promote social cohesion...

• Format: Hardcover
• Language: English
• ISBN: 3031495020
• ISBN13: 9783031495021
• Release Date: August 2024
• Publisher: Palgrave MacMillan
• Length: 145 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.4" x 5.8" x 8.3"