Digital Marketing

by Dave Chaffey and Fiona Ellis-Chadwick

'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes - where we actually buy the book for the students as we believe it is that important. No other text comes...

• Format: Paperback
• Language: English
• ISBN: 1292077611
• ISBN13: 9781292077611
• Release Date: December 2015
• Publisher: Pearson
• Length: 728 Pages
• Weight: 3.05 lbs.
• Dimensions: 1.2" x 7.6" x 10.4"