Digital Marketing Strategy: An Integrated Approach to Online Marketing

by Simon Kingsnorth

Book Overview

Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.

There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to...

• Format: Paperback
• Language: English
• ISBN: 0749484225
• ISBN13: 9780749484224
• Release Date: April 2019
• Publisher: Kogan Page
• Length: 384 Pages
• Weight: 1.69 lbs.
• Dimensions: 1.2" x 6.1" x 9.2"