Digital Marketing Management, Second Edition: A Handbook for the Current (or Future) CEO

by Debra Zahay

Book Overview

This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing.

Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your web and mobile sites so that they can be found in search. Then use the delivery platforms...

• Format: Paperback
• Language: English
• ISBN: 1951527925
• ISBN13: 9781951527921
• Release Date: September 2020
• Publisher: Business Expert Press
• Length: 188 Pages
• Weight: 0.58 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"