Digital Marketing Management: A Handbook for the Current (or Future) CEO

by Debra Zahay

Book Overview

The book's target is the executive or middle manager who needs to understand how to incorporate digital marketing into their organization at a strategic level. The book demonstrates how to incorporate... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1606499246
• ISBN13: 9781606499245
• Release Date: January 2015
• Publisher: Business Expert Press
• Length: 146 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"