Digital Marketing: Integrating Strategy, Sustainability, and Purpose

by Mariusz Soltanifar, Chris Horton, Ira Kaufman

Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage.

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• Format: Paperback
• Language: English
• ISBN: 1138497282
• ISBN13: 9781138497283
• Release Date: June 2023
• Publisher: Routledge
• Length: 486 Pages