Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers, and Students

by Ira Kaufman and Chris Horton

Book Overview

Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage.

Bringing...

• Format: Paperback
• Language: English
• ISBN: 0415716756
• ISBN13: 9780415716758
• Release Date: November 2014
• Publisher: Routledge
• Length: 354 Pages
• Weight: 1.84 lbs.
• Dimensions: 1.0" x 6.9" x 9.9"