Digital Marketing Fundamentals: From Strategy to Roi

by Marjolein Visser, Berend Sikkenga, Mike Berry

Book Overview

Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands.

In this book, all relevant aspects of Digital Marketing are addressed: digital...

• Format: Paperback
• Language: English
• ISBN: 1032964693
• ISBN13: 9781032964690
• Release Date: February 2025
• Publisher: Routledge
• Length: 602 Pages