Digital Marketing Fundamentals: From Strategy to Roi

by Marjolein Visser, Berend Sikkenga, Mike Berry

Book Overview

Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands.

In this book, all...

• Format: Paperback
• Language: English
• ISBN: 9001887120
• ISBN13: 9789001887124
• Release Date: September 2018
• Publisher: Routledge
• Length: 640 Pages
• Weight: 3.26 lbs.
• Dimensions: 1.2" x 6.7" x 9.6"