Digital Marketing Fundamentals: From Strategy to Roi

by Berend Sikkenga, Marjolein Visser, Mike Berry

Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases.

The field is covered comprehensively, including expert insights into strategy, market research, product development, branding,...

• Format: Paperback
• Language: English
• ISBN: 9001749844
• ISBN13: 9789001749842
• Release Date: July 2021
• Publisher: Routledge
• Length: 650 Pages