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Paperback Digital Marketing Fundamentals: From Strategy to Roi Book

ISBN: 9001749844

ISBN13: 9789001749842

Digital Marketing Fundamentals: From Strategy to Roi

Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases.

The field is covered comprehensively, including expert insights into strategy, market research, product development, branding,...

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Format: Paperback

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