Digital Marketing: Cases from India

by Rajendra Nargundkar and Romi Sainy

The book is a collection of short cases which address specific issues on digital marketing like social media marketing, email marketing, campaign management and analysis, digital marketing strategies, blogs and others. We have tried to present real digital marketing challenges faced by organizations, and how they manage their marketing issues. Each case was developed by considered effort of the authors and editors so that a right blend of theory and...

• Format: Paperback
• Language: English
• ISBN: 1644291924
• ISBN13: 9781644291924
• Release Date: September 2018
• Publisher: Notion Press, Inc
• Length: 104 Pages
• Weight: 0.36 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"